UX Forum: Starting with User Experience

Speaker logos for the Make UX Pay - How to Design for ROI event

06/09/2013 - Singapore

“Don’t judge a book by its cover.” 

Everyone has heard it and yet in our fast paced, digital world websites are often judged by how a user perceives it in the first few seconds of use. Users will not and should not have to battle a website in order to find the information or product they want. The facts are out there and anyone will agree that if a website frustrates a user in the first few seconds of their visiting, the likelihood of a user leaving rises. And, of course, along with that user leaving, potential business swiftly follows them out the door.

That initial interaction and every interaction from that point, in other words, the user experience, is key.

At Reading Room, user experience is very much on everyone’s mind, and not only are we are extremely excited to share this information with as many people as possible, we want to share just how much of a return is possible from investing in user experience.

Join us on Thursday, September 26 at 7:45am at the Reading Room office where we will be joined by three very seasoned user experience professionals:

Bojan Blecic - OCBC Bank, Head of Experience Design
Bojan will discuss about how OCBC is using design to become a more customer-focused company and he show some examples where benefits are gained through design.

Foong Pin Sym – NUS, Instructor, Department of Communications and New Media
How can technology be used to influence and change behavior? Pin Sym will expand on the psychological understanding of behavioral change and explains the role user experience design plays in this model. 

Tom Voirol – Reading Room, Global Head of User Engagement, Reading Room
When investment in research or user experience design is discussed, the topic often revolves around increase in revenue. In this session we'll explore other ways in which your organisation can benefit from a user-centric approach. 


7:45am – 8:15am:          Registration
8:15am – 8:20am:          MC welcome speech
8:20am – 8:40am:          Foong Pin Sym (NUS)
8:40am – 8:50am:          Break
8:50am – 9:10am:          Bojan Blecic (OCBC)
9:10am – 9:30am:          Tom Voirol (Reading Room)
9:30am – 9:40am:          Q&A Session for all speakers
9:40am – 10:00am:        Networking and event ends 

Where: Reading Room, 21 Tanjong Pagar Road, #04-01, Singapore 088444


The event is free, but spaces are limited, so please register your interest at mmanning@readingroom.com  

Speakers’ Bio:

Bojan Blecic - OCBC Bank, Head of Experience Design
Bojan holds a degree in Architecture by the Swiss Federal Institute of Technology (ETH, Zurich) but he has spent nearly his entire career in financial services. Passionate about Design Thinking, he is leading the Experience Design Department at OCBC Bank where his main responsibility is to provide effortless and positive experiences across all channels and touch points. Recognized as thought leader in customer experience, he has built up a track-record of collaborative, innovative and results-generating work. As agent of change, he is a major driver in the transformation of OCBC into a more client-focused company. 

Foong Pin Sym – NUS, Instructor, Department of Communications and New Media
Pin Sym is a user experience and technology design researcher with professional web development background. Her skills include human-centered research and design, prototyping, ethnographic methods, usability testing and evaluation. She has domain experience ranging across the fields of Media, Advertising, Publishing and Education.

Tom Voirol – Reading Room, Global Head of User Engagement, Reading Room
Tom has been a digital strategist and consultant for almost two decades. He is passionate about creating designs informed by research, tested with users, and proven to provide business benefits through monitoring ROI. Working with clients in government, healthcare, financial services and other markets, he has helped create websites, social media strategies, and online applications that improve the lives of their users.

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